Agency Performance Management Agency Model Recommendation

Goals:

  • Identify opportunities to better align, integrate and potentially consolidate/scale agency resources – both internal and external – with a resulting positive impact on the work.
  • Ensure brands are getting the best value for their investment.
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Process steps include:

• Gather baseline understanding: Identify Roles/Requirements, Assess Current Performance, Assess Compensation

• Establish the agency service model and structure to best support marketing goals and deliver improved cost/value

• Identify agency or agencies on current roster that best fit within the desired model

• Identify any performance gaps or areas of duplication

• Identify any adjustments to current agency assignments and scopes

Recommendations may include:

• Adjustments to current agency roster and assignments, including inhouse vs. external resources

• Recommendations for soliciting new/better resources, if warranted

• Adjustments to agency compensation (method and/or amount)

• Process improvements to yield performance improvements or time/cost efficiency

• Agency contract term revisions or updates