Agency Compensation

Authors of ANA Agency “Best Practices Compensation Guidebook”, “Trends in Agency Compensation” and “Trends in Digital Agency Compensation” surveys

2022 ANA Financial Management Conference presenter: Agency Compensation Trends & Best Practices Partnering with the ANA to develop the 2025 Trends in Agency Compensation survey & guidebook.

One of the first consulting specialists on the subject

  • One of the first to migrate marketers from commissions to fees
  • First to structure performance incentive compensation

Proprietary benchmarks encompassing agency costs, labor rates, commission rates and incentive structures for all types of agencies.

  • Evaluated and negotiated billions of dollars in agency fees
  • Benchmarks are deep and current for all major agency types and across all major countries (and many of the minor ones)