A Market Leader serving Market Leading Clients

JLB+P works with a diverse group of leading global and national marketers

I recently had the pleasure of working with JLB+P, and I cannot recommend them highly enough. What stood out the most was their dedication to partnership. They took the time to understand my needs and tailored their approach accordingly. This collaborative spirit made the entire experience smooth and enjoyable.

Beam Suntory – Heather Kaster, Global Director Marketing Services

JLB+P had the industry knowledge, agency compensation expertise, and proven process that we were looking for in a search consultant.

Little Caesars – Joe Alleruzzo, Director, Paid Media

I highly recommend the exceptional team at JLB+P for their unparalleled industry expertise and comprehensive compensation benchmarks. Their collaborative, proven process was instrumental in our successful agency search at OPTAvia/Medifast. With JLB+P, you are not just choosing a partner…you are investing in a strategic ally dedicated to driving your success.  Always available, flexible, and positive!

Medifast/OPTAvia – Leah Apraku, Senior Director of Marketing

When you need to engage a 3rd party for any aspect of client/agency relationship consulting, look no further than JLB + Partners. They are professional, responsive, and collaborative experts in the industry that will ensure a successful result for your team.

Rémy Cointreau – Craig Sherman, Vice President, Marketing

The smartest decision we made in our agency selection process was to partner with JLB + Partners. They bring a deep knowledge of the business, sensible process, and offer valuable counsel throughout. We are very pleased with the outcome.

Wegmans – Matt Jones, Director of Marketing Planning and Digital Media

We've engaged JLB + Partners for agency searches, agency compensation analysis, and overall agency roster assessment consultation and we've always been impressed with their industry expertise and their dedication to providing a successful outcome for our team.

Fortune 50 financial services firm

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Negotiated a reduced agency commercial proposal by 56% for a leading QSR brand

Our proprietary agency profit benchmarks enabled us to negotiate a 12% reduction in agency margin for a leading U.S. consumer packaged goods company.

During our analysis of the finalist agencies’ commercial proposals, negotiated a reduction in the client’s preferred agency candidate by 27% bringing their bid into an acceptable range before the final agency presentations were made.

Revised agency incentive compensation structure from purely upside to a risk/reward structure that was in line with industry best practices and preferred by both client and agency alike.

Identified and eliminated areas that our client was being over-charged on digital media commissions resulting in a more efficient and equitable compensation structure and six figure savings for the brand.

Proprietary staff rate benchmarks resulted in a 5% decrease in the blended hourly rate while the seniority of the agency staff was significantly increased for a leading trade association.

JLB+P is available to help you with your needs in the following areas:

JLB + Partners Commitment

  • We work for the sole benefit of our clients and remain 100% committed to our “no pay for play” business model.
  • We provide objective, expert counsel and a thorough process through which our clients can develop the utmost confidence that they will make the right decisions relative to their agency partnerships
  • We always ensure hands-on, senior involvement: all work is personally led and performed by consultants with at least 20 years of experience in advertising and marketing. We know what it takes to make a great partnership, and we help our clients elevate their agency relationships to the highest industry standards.