Jones Lundin Beals + Partners (JLB+P) is the oldest and most experienced consultancy specializing in issues of an agency search, compensation, and relationship management.

The company was founded in 1973 by Charles B. (Chuck) Jones. Bob Lundin soon joined the firm and purchased it in 1988, changing the name to Jones Lundin Associates. Stan Beals joined the firm in 1987, and with his son Dave, bought the firm in 2000, rebranding it as Jones Lundin Beals.

JLB+P has long been a leading industry voice and pioneer. We were among the first firms to effectively move marketers from media commissions to fee-based compensation. We were also among the first to apply the principles of executive performance compensation to structure successful “pay for performance” agency compensation.

In his role as president, Dave Beals was among the first in the industry to recognize the importance of a global perspective in helping clients manage their agency relationships. Dave has forged long-standing partnerships with leading and like-minded agency relationship management specialists in Asia, Europe, and Latin America making JLB+P a trusted advisor to top global marketers today.

JLB+P consultants are regularly called upon to provide our perspective on the subjects of agency sourcing, search, and selection; agency compensation (remuneration); and agency performance. We are the authors of the Association of National Advertisers (ANA) guidebooks and “Insights Briefs” on these subjects and speak regularly at the ANA and other marketing and agency industry venues.

Tom Browning Named President of JLB + Partners

Advertising agency veteran Tom Browning has become the new President of Jones Lundin Beals + Partners (JLB+P), an agency search, selection, and compensation consulting firm. Browning will be working towards an ownership position and will report directly to David Beals, who has owned and led the firm since 2000. Beals will remain as CEO and continue to help lead client engagements for two years to facilitate the transition.

“Having worked at advertising agencies throughout my 30-year career, I have first-hand experience of every phase and facet of the agency/client relationship,” said Browning. “I’m excited to work with JLB + Partners’ clients to help them discover new ways to create greater productivity and efficiency in their agency relationships.”

Browning worked the majority of his advertising career at DDB Chicago, serving as Senior Vice President, Global Business Director on worldwide brands including McDonald’s, Anheuser-Busch, S.C. Johnson, Discover Card, Bel Brands, Frito-Lay, Midas International, and Emerson Technologies. He has served as a guest lecturer for Northwestern University Kellogg School of Management, University of Illinois College of Media, Columbia College, and Loyola University Quinlan School of Business and is a former Board of Governors member of the Chicago Council of the American Association of Advertising Agencies. Browning holds a Master of Business Administration and a Bachelor in Finance from the University of Illinois at Urbana-Champaign.

“JLB + Partners’ reputation is one of honesty and impartiality, and anyone who knows Tom can confirm that this aligns with his values,” said Beals, who was also previously a leader at DDB Chicago, working for global brands including Anheuser-Busch, McDonald’s, General Mills, and Campbell Soup Company. “I am confident that under Tom’s leadership, JLB + Partners will continue to grow and deliver outstanding results to its clients for years to come.”

Founded in 1972, JLB+P is the oldest and most experienced consultancy specializing in agency search, compensation, and relationship management. It was among the first firms to effectively move marketers from media commissions to fee-based compensation as well as to structure successful pay-for-performance agency compensation. JLB+P has worked with industry-leading clients in many diverse industries including General Motors, Sony, Walmart, Boeing, SC Johnson, McDonald’s, Kimberly-Clark, VISA, and The Cleveland Clinic. JLB+P has forged long-standing partnerships with leading and like-minded agency relationship management specialists in Asia, Europe, and Latin America making JLB+P a trusted advisor to top global marketers today.