Publications

JLB + Partners (JLB+P) has long been a thought leader on the subject of client-agency relationship sourcing and management. We have authored the Association of National Advertisers’ best practice books and Insights Briefs on our core practice areas:

  • Author of ANA’s triennial Trends in Agency Compensation surveys and reports since 1998
  • ANA Trends in Digital Agency Compensation surveys and reports since 2005
  • ANA Agency Compensation: A Guidebook
  • ANA Evaluating Agency Performance guidebook and Insights Brief
  • ANA Selecting an Agency guidebook and Insights Briefs

Additionally, we are regular, expert presenters at ANA conferences and committees and respondents to member questions to the ANA Knowledge Center.

Click here to connect to the ANA website for a review of their briefs and publications.

JLB+P is available to help you with your needs in the following areas:

JLB + Partners Commitment

  • We work for the sole benefit of our clients and remain 100% committed to our “no pay for play” business model.
  • We provide objective, expert counsel and a thorough process through which our clients can develop the utmost confidence that they will make the right decisions relative to their agency partnerships
  • We always ensure hands-on, senior involvement: all work is personally led and performed by consultants with at least 20 years of experience in advertising and marketing. We know what it takes to make a great partnership, and we help our clients elevate their agency relationships to the highest industry standards.