Agency Search and Selection

A Proven Comprehensive 4-Step Process

1. Establish Search Foundation

Together we develop our proprietary Agency Job Description and Agency Search Criteria that will be the foundation for the RFI

2. Agency Research, Candidate Identification and qualification

Develop Long list 18-20 of agencies to receive RFI. Reduced to 10-12 agency profiles presented
in uniform method

3. Agency Semi-finalist meetings

5-6 agencies for capabilities review and chemistry check (in person or on video)

4. Final Four agencies selected to receive
Assignment and Scope of work

Work session and Final presentations/negotiations and decisions

Our process is based on over 50 years of practical experience, working with every type of agency and issue.

Creative, media, digital, promotional, social media, direct/CRM, PR,
ethnic, experiential, B2B, etc. We use our proprietary agency compensation benchmarks to ensure the client’s preferred agency can be hired at a fair cost/value.

Authors of ANA Agency Search and Selection Guidebook (2020) and insights briefs; regular contributors on best-practices at ANA conferences and leadership committees.

Authors of ANA “Trends in Agency Compensation” Guidebook (2022) which provides the latest trends and more best practices to ANA members/marketers.

  • We are strictly a “no pay for play” consultancy.
  • We do not collect fees from agencies in any way, shape or form
  • This allows us to maintain strict objectivity on behalf of our clients