Agency Performance and Relationship Management

The challenges in managing an agency relationship for optimal performance are many and diverse – and even more so for marketers with multiple agency relationships.

JLB+P partners with our clients across multiple areas to develop (or maintain) high-performing relationships delivering best-in-class service and a fair cost/value equation.

Core Services:

  • Resource Assessment and Agency Model Recommendation (see following page for detail)
  • Agency Performance Evaluation planning and design (online or offline execution)
  • Client-Agency Relationship Health Check to improve the current productivity of the relationship
  • Review of client-agency Ways of Working to identify opportunities in efficiency and effectiveness
  • Media schedule pricing, technology fees and performance audit (with partner Advantage Media)