Founded in 1972, JLB + Partners (JLB+P) is the most experienced and trusted consultancy specializing in agency search, compensation, and relationship management. We were among the first firms to effectively move marketers from media commissions to fee-based compensation. We were also among the first to structure successful incentive agency compensation agreements. And we continue our history of industry leadership as authors of the triennial “Trends in Agency Compensation” report in partnership with the Association of National Advertisers (ana.org).

JLB+P has partnered with many of the world's leading marketers and brands, from global to local, from large to small, and from decades-old firms to startups. We also have long-standing partnerships with leading and like-minded agency relationship management specialists in Asia, Europe, and Latin America, making JLB+P a trusted advisor to top global marketers today. Our success is also based on our strong and extensive relationships with agencies, and the mutual trust and respect we have developed with our network over 50 years. 

The consultancy was founded by agency veteran Charles B. (Chuck) Jones, who was later joined by Bob Lundin and Stan Beals. 

The JLB+P team of consultants brings decades of global advertising agency and client-side marketing experience to expertly guide our clients to finding and cultivating lasting partnerships.