JLB+P can evaluate your media agency’s pricing performance and provide guidance to improve the cost-value of your media buys. We can also audit your media agency’s stewardship of your dollars, ensuring that you have properly been credited for make-goods, bonuses and AVB’s.
To peform these services, we have a formal alliance with Advantage Media, Inc. (AMI), the leading media auditing and stewardship company in the United States. With AMI, our focus is to provide you with the essential facts, insights, objective expertise and operational tools to not only effectively evaluate the state of your media investments, but to also advise you and your agency on how to improve the value of your media efforts.
JLB+P has partnered with AMI since 2007. We have effectively worked together to provide pricing analyses for major global and national media agency reviews, including GM, J&J, Levi’s, Walgreens, AB-InBev, and SC Johnson.
Aside from agency reviews, AMI has audited the media performance of existing client-agency relationships across all industry categories, and covering all the major (and many of the smaller) media agencies.