Our partnership model brings together industry-leading experts with boots on the ground and extensive consulting experience throughout the Americas, EMEA, and APAC. Our agency insights and benchmarks cover every major global market and virtually every type of marketing communications agency.
Our Service Focus
Our consulting is focused solely on issues of client-agency relationships and performance management. Whether sourcing a new agency partner, more effectively managing an existing agency relationship to improve performance, or structuring a more effective agency contract and compensation plan, you will work with consultants who know the subject inside and out.
Our Client Experience
Founded in 1972, our firm is the original client-agency relationship consultancy. Thousands of client engagements covering every business category have given us unparalleled experience with companies large and small—from local to regional, national to global.
We bring only the most experienced consultants into our practice. All of our consultants have at least twenty-five years of experience working at blue-chip agencies and marketing organizations. We do not hand off our client assignments to assistants. Our senior consultants are fully engaged from start to finish.
Unlike other client-agency consultancies, we do not have a pay-for-play business model. We do not require agencies to tithe to us annually to be part of our database or to be considered in our search processes. Nor do we accept contingency fee arrangements on our agency compensation or media auditing assignments. Our recommendations are totally objective and agency-neutral.
Our Track Record
Our consulting practice produces results. As testament to this, our clients routinely come back to engage us for additional work that addresses their varying and evolving agency issues and needs. Clients such as U.S. Army, Microsoft, Levi Strauss, SC Johnson, Walmart, Walgreens, Discover Financial Services and Sam’s Club, just to name a few, return to us repeatedly for our counsel.